NBDdirichlet

cranv1.4

NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research. The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical st

License GPL (>= 3)0 versions1 maintainers0 deps74 weekly dl
https://CRAN.R-project.org/package=NBDdirichlet
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First published · 2022-05-29 15:14:43

Last updated · 2022-05-29T13:00:02+00:00