LiftTest

cranv0.2.0

A Bootstrap Proportion Test for Brand Lift Testing. A bootstrap proportion test for Brand Lift Testing to quantify the effectiveness of online advertising. Methods of the bootstrap proportion test are presented in Liu, Yu, Mao, Wu, Dyer (2023) <doi:10.1145/3583780.3615021>.

License GPL (>= 3)0 versions1 maintainers0 deps58 weekly dl
https://CRAN.R-project.org/package=LiftTest
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First published · 2024-01-10 15:27:24

Last updated · 2024-01-10T13:13:04+00:00